From casual school clothes to special occasion formal wear, these two children’s clothing options, available locally, will make your kids stand out in a crowd.
You’ve probably seen the brightly colored LuLaRoe clothes pop up on your Facebook feed, and you may have also seen your friends raving about the super comfortable leggings, shirts, dresses, and other fashionable items—all in attractive, eye-catching prints. It’s not surprising that the brand is taking the modern day marketplace by storm.
All LuLaRoe products are sold through Independent Fashion Retailers who run their own home business via Facebook groups and pop-up boutiques. Founded by busy mother of seven DeAnne Stidham, the company aims “to provide an opportunity for people to create freedom by selling comfortable, affordable, stylish clothing, and offering its Retailers the independence to set their own pace and schedule. This creates the time to spend with those closest to them.”
Las Crucen Kelly Gurney joined forces with her daughters, Piper Gibson and Bailey Williams, to start their own LuLaRoe business about a year-and-a-half ago and she said business has been booming ever since. Their biggest sellers right now include the extra-long Sarah cardigan, the Irma tunic, and the brand’s trademark item, leggings. “Our legging sales are off the chart,” Kelly confirms. “They are just so incredibly comfortable. They’re called ‘Butter Leggings’ because they are literally buttery soft.”
It makes sense that a brand geared towards family, offers children’s as well as adult clothes. Kelly says they currently have in stock rompers, dresses, and leggings ranging in sizes from 2T up to tween kids 14. Kelly points out that the leggings are great buys because they can be mixed and matched with other clothing items and worn under dresses that might otherwise have to be put away when the weather gets cold.
Baby Bug by Jianna
Jianna Whiteley’s journey to founding her boutique children’s clothing company, Baby Bug by Jianna, started as a child watching her mother sew clothes for her and her sister. She started doing it herself after she had daughters of her own. “I’m completely self-taught,” she says. “I did a ton of research and continue to learn and improve. The amount you can learn about the craft is never-ending.”
Baby Bug specializes in custom-made dresses and tutus for weddings, pageants, other special occasions, and little girls who just love feeling like a princess in something frilly and pretty. Most of her clients are between one and 10 years old, but she can also design for tweens and teens and even make items like diaper covers and baby ties for little boys. “I’m not excluding boys and I’m happy to make things for them, but I have two girls, so my brain automatically goes girly,” she explains.
Jianna estimates about 95 percent of her clients come to her with an idea of what they want already in mind and she works with them to make their vision a reality. She says this spring, blushes and golds are shaping up to be popular colors, and she’s also been tasked to create themed-pieces, like a recent request from a young fan of the new animated Trolls movie.
Baby Bug does have a small stock of items that people can purchase off-rack, and Jianna’s been working on adding to the collection. She’s also considering starting up a lending library for budget-conscious parents who aren’t thrilled at the idea of spending money on a special occasion outfit that may only get worn once.